Tag: emergency preparedness

Emergency Preparedness and the (Fictional) Zombie Apocalypse

Preparedness 101: Zombie PandemicWhen thinking about graphic novels, your mind may go to Alison Bechdel’s “Fun Home” or Marjane Satrapi’s “Persepolis” or – the Centers for Disease Control and Prevention? Probably not, but you wouldn’t be wrong. CDC has, in fact, joined the ranks of graphic novelists with its cautionary tale, “Preparedness 101: Zombie Pandemic.”

Released earlier this year, the novella uses a zombie outbreak to illustrate the perils of being unprepared for a public health emergency. With this novella, available on CDC’s website, the federal agency has done two things: 1) it has repurposed a trendy medium, the graphic novel, for the dissemination of health information, and 2) it has taken advantage of the current popularity of zombies and their pervasiveness in pop culture to frame a health message in a unique and compelling way.

To complement the novella, CDC has also created widgets and web buttons and badges that feature zombie images and a tag line. With these, CDC has seized an opportunity to expand its web presence and create a nugget of information that summarizes its message: “If you’re ready for a zombie apocalypse, then you’re ready for any emergency.”

Hurricane Earl and your health

CDC.gov promotes staying healthy during hurricanes.

CDC.gov gives tips for staying safe and healthy during hurricanes.

If you live anywhere between North Carolina and Maine, you know Hurricane Earl is headed your way. Maybe you bought some more bread and milk at the grocery yesterday. In the worst case scenario, you are packing up and leaving town.

But the CDC wants people to remember that weather preparedness doesn’t just mean boarding up the windows. They have a public relations campaign to help you, and your pets, prepare, evacuate, and recover. Don’t forget to stock up on prescription medicines, food, and a first aid kit, and make sure everyone in your family has a plan, says the CDC. Even though half a decade has passed since Hurricane Katrina hit, the images of people suffering should be enough to help bolster the CDC’s message.

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