One of the most common ways people manage their health and weight is by calorie counting – a method of counting the calories in the food a person consumes in an effort to stay at or below a designated total of calorie intake per day. But a new study concerned about the effectiveness of current soda taxes brings forth a whole new idea to calorie counting.
In an effort to combat childhood and adult obesity in this country a number of states have made efforts to implement taxes on soda and other sugary drinks in hopes of curbing their consumption.
Currently, soda taxes are based on the number of ounces a drink contains, but a new study financed by the Robert Wood Johnson Foundation suggests a new taxing method that is a bit more complex: instead of using a tax based on a drink’s size, use a tax based on the amount of calories contained in a serving of the drink.
Consider this: under the current method of soda taxes, if you buy a 16oz drink that contains only 50 calories instead of a 12oz drink that contains 150 calories you are stuck paying more taxes for the larger drink even though the larger drink is healthier than the smaller drink. Doesn’t make a lot of sense, right? The only benefit behind this style of tax is its attempt to get you to buy a smaller sized drink, yet it has no regard for the sugar or calorie intake.
BUT, under the idea proposed by the recent study, you would pay taxes based on the calorie count – the drink with the more calories per serving would have a higher tax. Thus this new method aims at encouraging you to purchase the less sugary and ultimately healthier drink.
In the end, all of the soda taxes are focused on one central goal: reducing sugar intake in an effort to reduce obesity. The research suggests that calorie-counting based taxes would be more effective, but until the idea is successfully implemented and used it might just be an idea filled of sweet nothings…
To our readers: What are your thoughts on soda taxes? What are your thoughts and responses to this new idea of a soda tax based on calories?
Looking for some good soda tax humor? Check out this hilarious clip brought to us by Leslie Knope from Parks and Recreation (shout-out to all of my fellow Hoosiers!).
Post source: “Study Examines Efficacy of Taxes on Sugary Drinks” by Stephanie Strom of The New York Times, published on June 2, 2014 at: http://www.nytimes.com/2014/06/02/business/study-examines-efficacy-of-taxes-on-sugary-drinks.html