It’s been a big week in terms of wins for public health and tobacco control. On November 26, 2017, tobacco companies such as Phillip Morris USA and RJ Reynolds were mandated by the US federal court to place full page corrective statements about the negative health effects of tobacco products. These ads will be placed in newspapers, magazines and television ads. The corrective statements are black and white ads that detail effects of smoking, addictiveness of smoking and lack of significant health benefit of switching to low tar and light from regular cigarettes. The tobacco companies have been advertising false information for years about their products which lead to these mandated statements.
These mandated statements came out of lawsuit that began in 1999 where the Justice department sued these major companies of civil fraud and racketeering violations. For those of us (myself included) not familiar with the legal jargon it means lying (or misrepresenting) information to the public and when organizations run illegal businesses. Now eighteen years later, these companies are required to make up for these actions.
As a current health communication student though my initial thoughts are these basic ads enough? It seems very intentional by these companies who have developed colorful and intricate ads to sell their products are using plain black and white ads for their corrective statements. It definitely is a step in the right direction but will be interesting to see how these simple ads impact attitudes towards their products.