As a student in health communication, I cannot help but be curious of the health impacts of the massive sharing of #MeToo stories on social media this past week. It’s rapid and broad spread globally is significant. The Hindustan Times reports that within 24 hours, the hashtag had been used more than 500,000 times and on Facebook an additional 12 million (the linked article is also an interesting take from a global perspective) . A few days later, this number was much closer to 10 million.
Here are some questions that have been floating around since last Sunday:
- What is the impact for victims/survivors (source: CNN)?
For some, this may be therapeutic–it may create a safe space and a sense of solidarity that encourages catharsis and reflection on an often stigmatized and complicated issue. However, it can also be an emotional trigger for those who are not prepared to speak publicly or feel compelled to share a personal and traumatic experience.
- How does this sentiment translate into action?
A Washington Post contributor discusses that while speaking out on social media is encouraging, it remains to be seen whether the dialogue initiated will lead to actual actions. It’s hard to measure the how and if such a socially embedded problem changes. It is also worth considering social circles–the fact that while our friend groups on social media are supportive, in some cases they may not be the ones that need to hear the message most. As the Hindustan Times article linked above asked, what do we need to do to make sure there is no reason to tweet MeToo years from now?
- What makes a movement viral, and how can this be harnessed to improve health outcomes?
This is non-specific to the topic of sexual abuse, but in general, what are the factors that made the MeToo hashtag catch on so quickly? It’s personal nature? It’s ubiquity? Recent news? Media studies say most hashtags are created ad hoc, perhaps that is more genuine and reflective of users’ needs, though efforts have been made to generate disease specific discussions…but I wonder what the role of these hashtags and surrounding dialogue will be in a few years. As people rely increasingly on social media for information in addition to sharing content, how will this be leveraged by those who wish to propagate information?
Interested to hear your thoughts about social media and health-related campaigns/movements–this one in particular, or others.