At the time of this writing, Big Tobacco is in the execution phase of their rebranding process. Some of you may be asking, why is Big Tobacco rebranding? In short, to regain popularity among youth populations. Decades of great Public Health work has done a great job of restricting tobacco companies from advertising to young people and fostering a negative stigma with using tobacco products. However, Big Tobacco is not going to roll over that easily.
The introduction of e-cigarettes and vaporizer products have created a whole new problem for those battling against Big Tobacco and the health issues associated with tobacco use. The vast array of flavors paired with the myth that these electronic devices are healthier than cigarettes have positioned Big Tobacco in a positive light for the youth intrigued by the new products.
The NPR article Teenagers Embrace JUUL, Saying It’s Discreet Enough To Vape In Class provides highlights of the buzz the JUUL brand has created in youth populations. The article shows how easily the vapor product can be brought into schools, and even includes examples of teachers mistaking them for feminine hygiene products. Obviously, this is going to bring about unique difficulties to the tobacco regulation systems.
This is a major concern because there is quite a bit of positive data linking the use of these electronic products to eventual cigarette use. Are you aware of the many different electronic nicotine options available to our youth? Is this something you are concerned about? Let us know in the comments below.