Today, when one looks through the catalogues and social media accounts of many well-known fashion brands, homogeneity can be expected. When focusing specifically on women’s fashion, there is a major issue of lack of representation in diversity of models. This applies to many fronts: lack of diversity in race, body size, body type, etc. Trans-women and women who don’t conform to gender “norms” are often excluded, and brands rarely depict models with visible health conditions and/or disabilities.
This lack of representation can have seriously negative impacts on the mental health of many people of different ages. Most often, models are skinny, tall, and white. When these are the only women being depicted in the media as desirable – it can weigh heavily on the shoulders of those who do not and cannot conform to these standards.
The good news: the tides seem to be changing. Certain brands have begun to combat these patterns in fashion branding. This is not in an attempt to tear current models down, but rather to lift women of all shapes, sizes, colors and statuses up. Aerie – a women’s clothing and lingerie brand – has taken on the frontline in this battle. In 2014, Aerie launched “AerieReal”, an admirable campaign to promote the beauty of all types of women in an untouched beauty campaign. Brands like Aerie serve as a beacon here and sets a positive example of how to better promote the physical and mental health of their customers.