Valued at $250 million dollars in 2018, the “Goop” brand has taken commercial health and beauty market by storm. While many of this company’s products are harmless – such as lotions and accessories – there are a number of products which have generated a lot of negative feedback. In 2018, Goop was charged for false claims regarding two of their products. At this time, the brand was selling “vaginal eggs” (made of rose quartz). Supposedly, following vaginal insertion, these eggs could help balance hormones, regulate menstrual cycles, and increase bladder control. None of these claims are backed by research, and even came under direct criticism from a renowned gynecologist and other medical professionals. Similarly, another one of their products – an essential oil – was criticized for false claims of preventing depression.
Despite this, Goop brand has continued to grow, gaining more revenue and customers. Although this brand has gained an exceptional amount of media attention, it only represents one of many brands falsifying health-related products. Companies like Goop often claim they provide “alternative treatments” to mainstream or pharmaceutical agents. But in reality, many of these fake products can be completely useless or even harmful. Many of these products are expensive, and wrongfully solicit money for worthless/harmful products. Additionally, products or methods which make claims to prevent serious diseases – such as depression or cancer – are providing false hope and might delay needed medical treatments. With internet culture in full-swing, it’s important to research the legitimacy of any alternative health products/claims, and to trust expert advice when necessary.