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Vaping on the Rise

In 1965, the National Health Interview Survey (NHIS) began tracking cigarette smoking in the United States. Although it is still a widespread and serious problem in the US, the rates of traditional cigarette smoking have steadily declined. Now, in 2018, our nation is faced with a new tobacco use: vaping.

A new statement by the Food and Drug Administration (FDA) states that adolescents are vaping at a dangerous level. From 2017 to 2018, the FDA found an 80% increase in the number of high schoolers vaping, and a 50% increase in middle schoolers. In total, the FDA and the Centers for Disease Control found that one out of five high schoolers have vaped in the last month.

Many people worry that the spike in adolescent vaping is a result of youth-targeted branding by e-cigarette companies. In particular, many people have pointed fingers at the e-cigarette brand “Juul”. In the recent past, Juul’s advertising campaigns contained images full of young faces, bright colors, and several fruit-flavored vaping options. Now, due to a series of initiatives from the FDA, Juul has recalled many of these campaigns and suspended sales of untraditional flavors.

Evidence does suggest that e-cigarettes should be safer than traditional tobacco cigarettes. However, these products are still new to the market and health-associated risks have not been fully evaluated.  In addition, when adolescents vape they are still being exposed to nicotine. This is a dangerous and addictive substance which can be harmful to a developing brain.




  • Chris N

    We have made great strides in public health in tobacco cessation when it comes to cigarettes, but now we are presented with a new public health challenge with vaping. As you stated, e-cigarettes are new to the market, and I believe, not well-regulated. And it does not help that ads these days often present e-cigs in a cool, fun light. It is great to know that the FDA is hard at work challenging e-cig companies like Juul from promoting e-cig products and encouraging folks to take up vaping.