The Very Hungry Caterpillar– one of my favorite children’s books and soon to be an installment in pediatricians’ offices around the country.
The Alliance for a Healthier Generation has partnered with the American Academy of Pediatricians to fight childhood obesity by introducing a new campaign. The campaign includes distributing 17,500 of Eric Carle’s beloved book to pediatric offices across the nation.
If you have never had the pleasure of reading about Carle’s fictitious caterpillar who is very hungry indeed, here is the gist. A caterpillar consumes a number of healthy foods, but unsatisfied, resorts to eating a large amount of less healthy options. The caterpillar becomes sick, but eventually finds a nice green leaf to eat. What results is a beautiful butterfly!
The hope is that by giving away these books to parents and children, parents will be encouraged to talk about healthy eating with their family pediatricians. The Alliance for a Healthier Generation also offers advice for parents that would like to use The Very Hungry Caterpillar to start a conversation about healthy eating with their children. This advice includes discussing what foods are fruits, why fruits are good for your body, and ways to prevent overeating.
Do you think this campaign will encourage doctors and parents to talk about healthy eating habits for children? Is the very hungry caterpillar an ideal “spokescharacter” for a campaign focused on curbing childhood obesity?